Ferrari is offering fans the chance to play a part in the launch of its 2016 Formula 1 car, which is set to be unveiled next month.
The Maranello-based outfit has launched a social media campaign – titled #ReadySetRed – where those fans who engage the most will be awarded points.
The top 10 highest scoring fans will then be given the opportunity to participate in the online launch of Ferrari’s 2016 challenger – which currently has the codename 667.
It is unclear what role the fans will play, but the competition rules suggest they will interact via Skype messaging in the live streaming.
The closing date of the competition is February 7, with the new Ferrari set to be launched shortly before the first pre-season test at Barcelona later on that month.